Grade 10 Media Technology Term 3 Scheme of Work
Media Technology • Grade 10
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📘 Preview: Week 3 (Random Sample)
| Week | Lesson | Strand | Sub-strand | Lesson Learning Outcomes | Learning Experiences | Key Inquiry Question(s) | Learning Resources | Assessment | Reflection |
|---|---|---|---|---|---|---|---|---|---|
| 3 | 1 | Media Entrepreneurship | 3.1 Media Ownership and Management | By the end of the lesson, the learner should be able to: a) create a business plan for a media startup; b> define mission, target audience, content format; c> demonstrate entrepreneurship and vision. |
The learners will be guided to: i> propose “EcoNews Kenya” or “Rural Beats FM”; ii> outline unique value proposition; iii> draft executive summary. |
What media business would serve Kenya’s future? | Business plan template | Business concept rubric | — |
| 3 | 2 | Media Entrepreneurship | 3.1 Media Ownership and Management | By the end of the lesson, the learner should be able to: a) develop a detailed budget for the media startup; b> estimate costs: equipment, talent, marketing, software; c> apply financial literacy in realistic planning. |
The learners will be guided to: i> research local prices for mics, cameras, editing apps; ii> build 6-month budget in spreadsheet; iii> identify cost-saving strategies (e.g., shared gear). |
How do you launch a media business on a student budget? | Budget templates, price lists | Budget accuracy rubric | — |
| 3 | 3 | Media Entrepreneurship | 3.1 Media Ownership and Management | By the end of the lesson, the learner should be able to: a) create a content calendar for one month; b> schedule shows, posts, episodes; c> demonstrate consistency in publishing. |
The learners will be guided to: i> plan weekly themes (e.g., Youth, Environment, Culture); ii> assign formats: video, audio, print; iii> align with audience habits (e.g., Friday releases). |
How do you keep your audience coming back? | Calendar templates, audience data | Content plan rubric | — |
| 3 | 4 | Media Entrepreneurship | 3.1 Media Ownership and Management | By the end of the lesson, the learner should be able to: a) design a brand identity for the media startup; b> create logo, color scheme, tagline; c> show creativity and cultural relevance. |
The learners will be guided to: i> sketch logo ideas; ii> choose colors that reflect mission; iii> write tagline in English and local language. |
How do you make your brand unforgettable? | Design kits, branding guides | Brand identity rubric | — |
| 3 | 5 | Media Entrepreneurship | 3.1 Media Ownership and Management | By the end of the lesson, the learner should be able to: a) develop a marketing and audience growth strategy; b> use social media, partnerships, events; c> apply digital literacy in outreach. |
The learners will be guided to: i> plan Instagram campaign; ii> partner with school clubs; iii> track engagement metrics. |
How do you build an audience from zero? | Marketing templates, platform guides | Marketing plan rubric | — |
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